Master of Arts [M.A] [Sport Management] From University of San Francisco

The sport management program serves the needs and schedules of today's busy students. The curriculum consists of 36 units and classes meet one evening per week from 6:30 to 10:30 p.m., allowing students to complete their master?s degree in just 23 months.

Program Learning Outcomes

• recognize, classify, and demonstrate knowledge of the breadth and depth of the sport marketplace, including the development of leadership, communication, decision-making, problem-solving, and networking skills

• recognize, discuss, and demonstrate knowledge of globalization, themed entertainment, culture, sociology, and commerce on the sport marketplace with the development of critical thinking skills

• demonstrate skills in business writing, research, and qualitative and quantitative analysis

• demonstrate practical management and leadership skills within the industry

• recognize the role of economics, accounting, finance, marketing, strategic management, law, and business research methods in sport, and demonstrate and apply the tools of those fields to issues in sport

• demonstrate relevant knowledge by creating a business plan, team financial plan, marketing plan, cultural analysis, team management plan, stock portfolio prospectus, strategy plan, career plan, legal analysis, research prospectus, and Master's Project

• demonstrate knowledge of specific components of sport management such as public relations, facilities management, fundraising, and brand management