Bachelor [Business Administration, Marketing Concentration] From Salem State University

The program builds upon the foundation of a liberal arts education and upon a common body of business knowledge as well as the specialized area of marketing and of social awareness. Marketing majors can, by carefully choosing their courses, develop a concentration around these areas of personal interest, for example, consumer behavior, research, retailing, advertising, industrial marketing, sales management, global marketing, strategic marketing, and marketing management.

The Bertolon School is organized into three departments: Accounting and Finance, Management and Marketing and Decision Sciences. The Bertolon School offers the Bachelor of Science in Business Administration (BSBA), the Bachelor of Science in Fire Science Administration (through the Management Department), and a Master of Business Administration (MBA) degree program. Subject concentrations in the BSBA degree program are available in Accounting, Corporate Finance/Accounting, Entrepreneurship, Finance, Hospitality Management, Human Resources Management, International Business, Management, Management Information Systems (MIS), Marketing, and Operations Management. Graduates of the Bertolon School are successful entrepreneurs as well as successfully employed in public and private management, marketing, manufacturing, services and accounting firms, and in federal and state government agencies.