Bachelor of Science [B.S] [Media and Communication, Public Relations Concentration] From Salem State University

The public relations concentration provides experiential learning environments in which student teams work directly with real-world clients to tackle the greater tasks of engaging consumers, employees, governments and citizens in compelling conversations through an array of multimodal formats.

Public Relations students learn about public relations in an innovative program that combines both traditional and technologically current interactive settings with an enhanced, hands-on, experiential environment in which student teams work directly with real-world clients. Students build relationships, resumes and the experience that prepares them to compete in the 21st century marketplace. Modern PR goes far beyond publicity and persuasion to tackle the greater tasks of engaging consumers, employees, governments and citizens in compelling conversations through an array of traditional print and broadcast media and the explosion of revolutionary social media tools. In addition to required courses, Public Relations students also choose three electives in the major. The Public Relations flow sheet details the core and concentration requirements.

The Bachelor of Science in Communications combines theory and practice, professional standards and hands-on experience to equip students with the background and skills necessary for professional roles in the information age. Intensive courses in writing, editing, research, and digital design prepare students to work in a variety of communications fields. Students learn how to work in print, online and video formats. Many students earn internship credit at public relations agencies, advertising firms, television studios, and newspapers.