Bachelor of Science [B.S] [Marketing (Concentration in Integrated Marketing Communications)] From Virginia Commonwealth University

Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.

The goal of the marketing curriculum is to provide students with a broad working knowledge of contemporary marketing philosophy and practice.

Learning outcomes:

• Formulate the problem or problems that organizations face

• Apply appropriate research design, sampling and data analysis

• Know the elements of the buyer behavior model and apply it to marketing decisions

• Analyze a situation that reflects basic understanding of the global business environment and apply fundamental marketing concepts, tools and strategies in the international marketplace