Master of Arts [M.A] [Integrated Marketing Communication] From Duquesne University

The Master of Arts Integrated Marketing Communication at Duquesne University emphasis (30 credits) provides a rigorous foundation in a strategic communication discipline that brings together advertising, public relations, and marketing communication. Building on a strong professional communication core, the program increases students' awareness of the theory and practice of IMC in contemporary organizations and institutions. Graduates pursue careers in advertising and public relations agencies, consulting firms, nonprofit organizations, and any position requiring strategic communication planning.