Bachelor of Arts [B.A] [Public Relations and Advertising] From Chapman University

They offer a unique degree in a film-school setting. Since this is a Dodge College program, students will learn how to effectively use storytelling and visual media within the marketing field. The program also provides a foundation in both public relations and advertising along with the opportunity to specialize in one of those areas:

• In your first two years, students will gain a broad understanding of strategy and tools. This includes classes on visual storytelling, design strategy, digital marketing and theories of persuasion (and much more). They will also take introductory courses on public relations and advertising.
• By your third year, students will follow their interests into the deeper study in PR or advertising. You will take advanced classes in media and public relations or advertising and copywriting.