Bachelor of Science [B.S] [Mass Media - Applied Advertising] From Northwest Missouri State University

Faculty focus on three core areas: business of advertising, creativity and media sales. In?business of advertising, students learn legal and regulatory ethics, operational structure and media planning; the?creativity?component includes the message strategy, design concepts and knowledge of critical analysis; and?media sales?provide information about media mix concepts, messaging across sales, understanding media rates and the importance of digital and social media.