Bachelor of Science [B.S] [Agricultural Communications] From Texas Tech University

Agricultural communications allows students to specialize in both mass communications and agriculture. The communications component consists of prescribed courses in journalism, speech, telecommunications, photography, and advertising. Students must select one of three areas for specialization: electronic media, print media, or public relations/marketing. Selection of technical agriculture courses allows students to specialize in areas of interest and to reinforce their general knowledge in agriculture.

Texas Tech University’s transition from the Writing Intensive requirement to the Communication Literacy requirement signals the university’s awareness that in addition to the fundamental role that writing plays in enabling students to explore, develop, focus, and organize a message, other types of communication must also be taught as appropriate for a student’s discipline. Throughout each program of study, then, students must be given ample opportunity to develop their skills in forms of communication central to that program.