Students are prepared for work in advertising agencies, public relations firms or advertising/public relations departments in companies, corporations, non-profits/non-government organizations, and government agencies. Coursework includes instruction in writing and design for print, broadcast, online and social media; audience research; media planning; and campaign management. Through experiences with real-world clients, students gain the skills and knowledge they need for success in this growing profession. Study abroad opportunities in Europe, Asia, and the Middle East are led by our faculty.
To complete the B.A. in Mass Communication with a concentration in Advertising/Public Relations, a student must complete a total of 120 credit hours of course work. In addition to the University’s General Education requirements and the B.A. degree requirements, students must complete 39 hours in Advertising/Public Relations courses.At least 72 hours of a student’s degree must be completed in non-mass communication courses (i.e., courses that do not begin with MCOM, ADVR, JOUR, PUBR or RTVF). Students must also complete a minor in a department of their choosing. A 2.0 grade point average must be obtained in the major, the minor, overall, and in all courses taken at ETSU in order to graduate. Prior to graduation, students must also complete a major field test in addition to the standard University exit examination.
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