Bachelor of Arts [B.A] [Advertising] From Marshall University

You’re a leader, and your people skills are unparalleled. You’re eager to incorporate ideas from the team. Now it’s time to take it to the next step. The account world is building social capital, and forming relationships both business and personal. “Accounts” covers a vast array of jobs. Research lays the foundation. Strategy hatches ideas. Media analytics track audiences. Don’t forget to bring your suit.

By helping you pinpoint your passions, you’re able to focus on an aspect of the advertising industry that’s best suited to you, providing a vital leg up in starting careers. The advertising program instills a practical understanding of integrated marketing communications, concept driven storytelling and computer based design skills that give students the experience needed to shine in a competitive workforce and the potential to develop into innovators and thought-leaders in the advertising world.