Courses at Florida Gulf Coast University

Bachelor of Science [B.S] [Marketing] From Florida Gulf Coast University

Fort Myers, FloridawJijgU
University8XVE0M
/L87zs1991Gr9WNE
150800yo4gs
Public

Bachelor of Science [B.S] (Marketing)

4 years
full time
On Campus

$25,161 /Yr

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Collegedunia Team

Content Curator | J/hVSQ

The marketing major focuses on enhancing the knowledge and skills that enable managers to develop and maintain successful relationships with consumers and organizational customers through the planning, implementation, and control of marketing activities.

The program emphasizes the use of analytical and environmental analyses to engage in strategic market planning, market segmentation, and competitive positioning.

The program also develops the strategic implications of consumer behavior, product development and branding, promotion, pricing, and distribution channels.

Graduates will be able to:

  • Discuss the nature of marketing systems and the role of marketing within an organization.
  • Analyze how individual consumers and groups make buying decisions and the associated marketing implications.
  • Demonstrate the knowledge required to design market research studies, interpret results, and make strategic recommendations.

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    Year1st Year Fees
    Tuition Fees$25161

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    2023$25162

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