Courses at Florida Gulf Coast University

Bachelor of Science [B.S] [Marketing] From Florida Gulf Coast University

Fort Myers, FloridaLocation
UniversitySchool type
Estd1991established year
15080enrollment
Public

Bachelor of Science [B.S] (Marketing)

4 years
full time
On Campus

Field of Study

$25,161 /Yr

Collegedunia Team's profile photo

Collegedunia Team

Content Curator | Updated 3+ months ago

The marketing major focuses on enhancing the knowledge and skills that enable managers to develop and maintain successful relationships with consumers and organizational customers through the planning, implementation, and control of marketing activities.

The program emphasizes the use of analytical and environmental analyses to engage in strategic market planning, market segmentation, and competitive positioning.

The program also develops the strategic implications of consumer behavior, product development and branding, promotion, pricing, and distribution channels.

Graduates will be able to:

  • Discuss the nature of marketing systems and the role of marketing within an organization.
  • Analyze how individual consumers and groups make buying decisions and the associated marketing implications.
  • Demonstrate the knowledge required to design market research studies, interpret results, and make strategic recommendations.

  • Tuition Fees

    Year1st Year Fees
    Tuition Fees$25161

    Previous Year Tuition Fees

    Year1st Year Fees
    2023$25162

    Scores Required

    79 / 120

    Avg. Score in

    TOEFL

    6.5 / 9

    Avg. Score in

    IELTS

    110 / 160

    Avg. Score in

    Duolingo



    Comments


    No Comments To Show

    Scholarship Grants & Financial Aids

    NameScholarship Per StudentLevel of StudyType
    Jagdish Bhagwati FellowshipScholarship per studentVariable AmountLevel Of StudyBachelorTypeCollege-Specific
    Comindware ScholarshipScholarship per student$ 4,000/Yr$4,000Level Of StudyApprenticeshipTypeMerit-Based
    Forktip Women’s- Innovation ScholarshipScholarship per studentVariable AmountLevel Of StudyBachelorTypeCollege-Specific
    Jane M. Klausman Women in Business ScholarshipScholarship per student$ 5,000/Yr$5,000Level Of StudyBachelorTypeMerit-Based
    Ritchie-Jennings Memorial Scholarship ProgramScholarship per student$ 10,000/Yr$10,000Level Of StudyBachelorTypeMerit-Based
    Axol Science ScholarshipScholarship per student$ 2,000/Yr$2,000Level Of StudyBachelorTypeCompany-Sponsored

    Write A Review & Earn Upto 20 USD*

    Refer & Earn 5 USD For Every Approved Review

    Cash Rewarded

    $1500

    Reviews Collected

    3k+ Reviews

    interested in this College ?

    Get free counselling
    Important Dates