Bachelor of Business Administration [B.B.A] [Marketing Concentration] From North Carolina Central University

North Carolina Central University, with a strong tradition of teaching, research, and service, prepares students to become global leaders and practitioners who transform communities. Through a nationally recognized law school, highly acclaimed and innovative programs in the visual and performing arts, sciences, business, humanities, and education programs, NCCU students are engaged problem solvers. Located in the Research Triangle, the University advances research in the biotechnological, biomedical, informational, computational, behavioral, social, and health sciences. Our students enhance the quality of life of citizens and the economic development of North Carolina, the nation, and the world.

The marketing concentration prepares graduates for professional positions in selling, purchasing, procurement, promotion and physical distribution. Opportunities for careers in marketing include commercial banks, nonprofit institutions and other organizations. The Bachelor of Business Administration (B.B.A.) degree with a concentration in marketing requires the satisfactory completion of the specified curriculum.