Master of Science [M.S] (Marketing Analytics and Insights)
Field of Study:
$14,940 /Yr
M.S. in Marketing Analytics and Insights from Wright State University: Overview
The M.S. in Marketing Analytics and Insights from Wright State University is a 2-year, full-time postgraduate program offered by the Raj Soin College of Business. The program has multiple intakes. The Application Deadline for Spring 2026 Intake is November 30, 2025. Students are advised to apply as early as possible. Admission requires a bachelor’s or equivalent in a relevant field with a GPA of at least 3.0 or above. Accepted English proficiency tests for international applicants include IELTS, PTE and TOEFL. A non-refundable enrollment deposit is required upon acceptance of the application. International students may be considered for the Graduate Merit Scholarship, which offers a discount of up to $5,000.
M.S. in Marketing Analytics and Insights from Wright State University: Dates
Applications for the M.S. in Marketing Analytics and Insights from Wright State University are open for multiple intakes. The Application Deadline for Spring 2026 Intake is November 30, 2025. The Application Deadline for Summer 2026 Intake is March 31, 2026. The Application Deadline for Fall 2026 Intake is June 30, 2026. Students are advised to apply as early as possible.
M.S. in Marketing Analytics and Insights from Wright State University: Fees
The Annual cost of pursuing an M.S. in Marketing Analytics and Insights from Wright State University is approximately $14,940(INR 13,08,540) for tuition and $3,780 for other fees. An estimated cost of $11,000 for living expenses.
M.S. in Marketing Analytics and Insights from Wright State University: Module
The M.S. in Marketing Analytics and Insights from Wright State University includes the following modules:
| Phase | Core/Required Coursework | Capstone / Electives |
|---|---|---|
| Year 1 (Months 1–12) |
Core courses (~18 credit hours total): • MBA 7600 – Marketing Strategy • MKT 7050 – Consumer Behavior • MKT 7500 – Marketing Research & Analysis • MKT 7820 – Marketing Analytics: Tools and Insights • MKT 7950 – Marketing Analytics: Big Data and Predictions |
— Foundational year focused on theory and analytics tools |
| Year 2 (Months 13–24) |
Remaining core and electives (~6 credit hours): • Additional elective courses, such as: - Social Media & Viral Marketing - CRM & Business Intelligence - Data-Driven Businesses, International Marketing, etc. |
• Capstone: MKT 7970 – MS MAI Capstone Project (3 credit hours), which involves analyzing a real dataset and presenting actionable marketing insights • Electives chosen to align with career goals and interests |
Important Alert
- Application Deadline For Summer 2026 Intake - Mar 31, 2026
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | $14940 |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| Cost of living | $11000 |
| Health Insurance | $3000 |
Tuition fee per Credit:$996
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2024 | $14940 |
| 2023 | $24286 |
| 2021 | $18000 |
Important Dates
| Event | Application Date |
|---|---|
| Application Deadline For Spring 2026 Intake | |
| Application Deadline For Summer 2026 Intake | Mar 31, 2026 |
| Application Deadline For Fall 2026 Intake | Jun 30, 2026 |
Scores Required
TOP Scholarships
| Scholarship name | Award amount | Eligibility |
|---|---|---|
| Graduate Merit Scholarship | $2,500 to $5,000 annually | Must be an international student on an F1 visa. |
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College Student Profiles
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| TEC Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| BeArt Presets-Academic Scholarship | Scholarship per student$ 2,500/Yr$2,500 | Level Of StudyBachelor | TypeMerit-Based | |
| Chuan Ai Lu Engstrom Memorial Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Bharat Petroleum Scholarship | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based | |
| Comindware Scholarship | Scholarship per student$ 4,000/Yr$4,000 | Level Of StudyApprenticeship | TypeMerit-Based | |
| Forktip Women’s- Innovation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific |
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