Bachelor of Business Administration [B.B.A] [Marketing] From Texas A&M University

The marketing curriculum is designed to help students prepare for careers in fields such as retailing, distribution, marketing research, advertising, and personal selling.

The Marketing program at Texas A&M University-Corpus Christi provides knowledge and competencies that facilitate acquiring and succeeding in entry-level positions and moving into marketing management positions or business ownership

The marketing curriculum is designed to help students prepare for careers in fields such as retailing, distribution, marketing research, advertising, and personal selling. The program provides knowledge and competencies that facilitate acquiring and succeeding in entry-level positions and moving into marketing management positions or business ownership. Emphasis is on development of analytical skills adequate for and appropriate to professional marketing activities in a highly competitive global market place. Marketing courses stress problem solving and decision making and the development and implementation of competitive policies and strategies.

Student Learning Outcome: Students will demonstrate an understanding of the principles and practices common to the major areas of marketing.

Complete the Business Foundation Curriculum in the freshman and sophomore years.

Student Learning Outcomes

Students will:

• Demonstrate the ability to communicate effectively.
• Demonstrate the ability to use analytical skills supported by information technology for problem-solving and decision-making.
• Demonstrate professionalism through interpersonal skills, including an understanding of ethical issues and governance responsibilities.
• Comprehend and explain the basic business functions of accounting, economics, finance, management, management systems, and marketing.
• Analyze and synthesize the integration of business functions in diverse cultural settings and the global marketplace.