Bachelor of Business Administration [B.B.A] [Marketing] From Columbus State University

This programme requires the ability to discover consumer needs, to assess complex and changing marketing situations, to determine the best marketing strategies for these situations, and to execute the strategies effectively. Marketing is an integral and essential part of any successful business.

Students who complete the Marketing program will be able to:

• apply marketing concepts and basic marketing theories to business situations.
• demonstrate the impact of marketing and business performance.
• apply digital technology and statistical methods to marketing issues.
• solve marketing problems through the use of critical thinking and analytical skills

Career Opportunities

Marketing Manager, Salesperson, Promotions Manager, Public Relations Manager, Merchandising Manager, Account Manager/Executive, Internet Marketing Director, Strategic Marketing Manager, Communication Officer, Consultant, Advertising Manager, Marketing Researcher