Bachelor of Business Administration [B.B.A] [Marketing (Retail Management emphasis)] From University of Wisconsin

The department will meet its mission through the guidance of faculty and staff committed to excellence in teaching, scholarship and service. Students will have opportunities to learn about sales in a diverse environment providing rich experiences both in and outside the classroom.

Students completing the requirements of the Retail Management Emphasis will have:

• A basic understanding of what a retail management career is like and the different types of positions within the field.
• Received a grade of C or higher in Retail Management, Introduction to Digital Marketing, and Direct and Multi-Channel Marketing.
• An understanding of the Retail Management and Marketing process through competing in a minimum of one competition.
• Received training from professional retail managers.