Bachelor of Business Administration [B.B.A] [Marketing (Digital Marketing emphasis)] From University of Wisconsin

Students will have opportunities to learn about digital marketing in a diverse environment providing rich experiences both in and outside the classroom.

Students completing the requirements of the Digital Marketing Emphasis will have:

• A basic understanding of what a digital marketing career is like and the different types of positions within the field.
• Received a grade of C or higher in Introduction to Digital Marketing, Social Media
• Marketing, and Advanced Digital Marketing.
• Successfully completed a digital analytics project.
• Competed in the Google Online Marketing Challenge.
• Successfully created a blog and a social media marketing plan for a new product or service.