Bachelor [Marketing] From Assumption College

You?ll also acquire knowledge and skills valued by the business world by rounding out your business education with courses in our strong liberal arts program. In addition to acquiring proficiency in a broad range of technical and professional skills sought by employers, learn how to excel in a global business environment, and study in an environment that values ethical and socially responsible business practice.

The major at Assumption College requires that students take 8 business courses, 6 specific liberal arts courses, and 4 elective business courses as part of the marketing curriculum. The curriculum is an interdisciplinary program that provides students with basic business background in accounting, statistics, and other topics, and in-depth study of marketing topics such as marketing management, advertising, consumer behavior, public relations, sports marketing, and marketing on the Internet.

Career Opportunities

There is an interesting array of opportunities in business, nonprofit organizations, government or corporate management training programs for marketing graduates. Students are also qualified to pursue an MBA or other graduate degree.