Bachelor of Arts [B.A]/Bachelor of Science [B.S] [Business Administration - Marketing] From Wayne State College

Marketing is a key component of business. It’s critical to the success of any business whether public, private, or nonprofit. How do you entice customers to buy your product? How do you establish your name and credibility? How do you make sure you are visible to the right audiences? A successful marketing career will depend on your ability to understand the importance of embracing the customer as the focal point for planning. 

Aligning the organization’s objectives to the customer’s needs and wants is the essence of marketing strategy. Marketing managers are concerned about influencing customer perceptions, delivering product benefits, and building brand attitudes and loyalty. The sphere of social media presents an ever-changing dynamic to the understanding and implementation of marketing communications. A degree in marketing from Wayne State College will give you a strong background in business, marketing principles, and strategies to take on careers in marketing, advertising, product management, sales, and/or research.