Bachelor [Creative Advertising] From Lasell University

Students in the Creative Advertising concentration are prepared to work in the exciting and changing marketing communications field. The skills they develop include crafting creative copy with visuals that have an impact for audiences in ads designed for traditional mass media. They also learn to develop an effective social media strategy for clients. Graduates with a concentration in advertising find employment as account executives, copy-writers, art directors, social media managers, and brand managers, among others in this ever-changing field.