Bachelor of Arts [B.A] [Marketing] From Muskingum University

You will explore disciplines including advertising, consumer behavior, selling, sports, and social media, and leave prepared for graduate school or immediate participation in the business community.

Highlights

• Marketing explores many disciplines within marketing, such as Advertising, Consumer Behavior, Selling, Sports, Social Media and more.
• This major is full of theoretical and hands-on, applied projects, to give you experience and a portfolio when you start your career path.
• Marketing will prepare you to be strategic in marketing planning, while integrating appropriate and innovative creativity.??Examples include, but are not limited to: Product Development, Branding, Persuasive Communications, Multi-Faceted Targeting Strategies, International Strategies, Exploration of Environmental Analyses, and various methods of Marketing Research.
• The Marketing major coincides very well with other disciplines for those who choose to pursue multiple majors and minors.??Just to name a few: Digital Media Design, Sports Administration, Art, English, Communications, and Management.??