Bachelor of Arts [B.A] [Integrated Marketing Communication] From Hood College

The major focuses on both the management function of public relations and marketing pro?fessionals, and the communication functions of developing a brand identity and marketing it across a variety of media to a target audience. With an increasingly diverse society, it is no longer enough to develop an advertising campaign that aims at the broadest possible audience. Strategic marketing communication that integrates the message of an organization and targets it across both traditional and emerging social media is the wave of the future.