Bachelor of Arts [B.A] [Marketing] From Columbia College Chicago

The program?s full-time and adjunct faculty consists of academics and creative professionals who integrate current industry practices into their classroom to prepare students for professional marketing careers.

Successful Marketing graduates should be able to:

• Construct a strategic marketing plan.
• Assess media choices and communication campaigns according to their effectiveness with targeted consumer segments.
• Distinguish innovations from ideas based on competitiveness, consumer acceptance, scalability, and profitability.
• Design, collect information for, and analyze marketing research studies.
• Appraise marketing decisions for their adherence to brand consistency and core values.