Bachelor of Science [B.S] [Marketing] From Champlain College

Great marketers all have two important things in common?they create messages that move people to take action, and they spend time listening and engaging with their clients to create the perfect marketing campaign.

In a rapidly changing industry, your marketing education needs to be as up-to-date as possible, yet grounded in traditional marketing principles. You also need substantial experience in the field to learn, practice and master the full spectrum of marketing tools and approaches.

Through collaborations with other students, internships, classroom teaching and hands-on experience, you'll immerse yourself in business, design solutions, marketing, audio production, consumer behavior and more.

This deep set of proficiencies in multiple areas will increase your marketability in a changeable industry. From accounting to public speaking to graphic design techniques, you'll graduate with a distinct set of state-of-the-art skills that an education in traditional communication programs doesn't provide.

Upon completion of the Champlain College bachelor's degree program in Marketing, a graduate will be able to:

• The Brand Strategist:?Manage the marketing process and create value for the organizational and all stakeholders.

• The Brand Communicator:?Demonstrate multi-channel communication skills including oral, written, audio/visual and digital.

• The Consumer Behaviorist:?Apply consumer behavioral theories in projects and live case studies.

• The Ethical Marketer:?Evaluate and assess the legal and ethical ramifications of their actions and decisions.

• The Digital Strategist:?Leverage digital tools to support successful business decision-making, organizational communication, business operations and customer relations. Demonstrate in Marketing by specifically analyzing and integrating evolving technology tools.