Bachelor of Arts [B.A] [Public Relations (Communications and Media Studies Concentration)] From Fisher College

Public relations is best thought of as a communication process, one that helps organizations maintain mutually beneficial relationships with key stakeholders.

Strong writing and oral communication skills are a must, as is the ability to research information efficiently and communicate effectively using the latest social media tools. Jobs in public relations include: publicist, lobbyist, media liaison, copywriter, scriptwriter, corporate spokesperson, and public relations manager.??

Program Outcomes

The major at Fisher College is an interdisciplinary program that combines courses in communication, advertising, public relations, and journalism.

The program considers media industries and their relationship to culture and society, and the understanding of how communication works. The program emphasizes the development of critical thinking, professional writing skills and effective oral communication.

The Communication and Media Studies major prepares students for a wide variety of careers in business and industry, advertising, public relations and journalism, or advanced study.??

Learning Outcomes

• Understand the scope of public relations and the principle role research, counseling, and communication play in public relations activities.

• Recognize the ethical component involved in responsible public relations practices.

• Identify the primary strategic functions of news management, community relations, crisis management, and lobbying and the full-time positions available in each.

• Conduct a communication audit to achieve client goals and meet the needs of diverse publics.

• Utilize persuasion and communication theories when formulating public relations tactics.

• Assess an organization?s public relations needs and recommend solutions that can be carried out via social media.

• Create a public relations campaign.