Bachelor of Science [B.S] [Marketing] From Fisher College

The program at Fisher College will provide students with a solid core in marketing problem solving and analytics which are applicable in any marketing career. Through a mix of theory, case studies, and practice, students will gain the knowledge and skills necessary to take on a critical role in any marketing environment.?

The marketing faculty at Fisher College are knowledgeable in both the theoretical and practical/managerial aspects of marketing, with backgrounds in both advanced marketing education and corporate managerial experience.

Program Mission

The mission of the Fisher College Bachelor of Science in Marketing program is to educate students in the core fundamentals of marketing and prepare them for the jobs that are in high demand in the field. This program challenges students to analyze marketing situations, problem solve complex scenarios, and generate creative solutions in order to provide value in a rapidly changing market place.?

Program Learning Outcomes

This program will provide students with the opportunity to develop the following competencies:

• Students will be able to analyze and apply marketing principles to inform marketing decisions.?

• Students will be able to apply critical thinking skills to domestic and global marketing scenarios.?

• Students will be able to analyze data and information found in marketing situations using accepted quantitative and qualitative methods.?

• Students will be able to demonstrate appropriate communication strategies needed to meet the requirements of leadership and managerial situations.?

• Students will be able to assess the effects of consumer psychology theory and practice on consumption and marketing.?

• Students will be able to evaluate courses of action at strategic and tactical levels in marketing.?

• Students will be able to define and explain the value of brands and brand equity to organizations.?

• Students will be able to integrate traditional and digital marketing into marketing campaigns and measure key performance outcomes.

Careers:

The list below is a sampling of potential career paths for Fisher College Marketing program graduates:

• Product/Brand Management

• Retailing

• Professional Selling

• Marketing Research and Analytics

• Marketing Communications including Advertising, Sales Promotions, Social Media/Digital Marketing

• Sports Marketing