Doctor of Business Administration [DBA] (Marketing)
3 years
full time
Online
₹10.9 L/Yr
CHf9,900 /Yr
- The DBA in Marketing is a 180 ECTS credits doctoral program designed to equip business students, managers, practitioners, and leaders with high-level knowledge, research, and analytical skills so that they can apply these personal and professional attributes to solve the most complex business problems. In contrast to programs at the master level, the DBA program focuses on the application of theory to real-world business challenges. Students are expected to go through a transformative learning process that enhances their research skills, so they view business situations differently with an emphasis on applying research methods and finding solutions that lead to organizational efficiency, growth, and long-term sustainability.
- This is a flexible though rigorous program that can be completed 100% online. Students define the pace at which they complete the program. Based on the pathway that the student chooses (Coursework vs Research), the duration of the program will vary significantly. Most students are expected to achieve the qualification within 3 years of joining the program. However, the research pathway can lead to the qualification in less than 3 years.
- The Rushford DBA in Marketing program focuses on applied research so that executives, managers, and practitioners can start applying what they learn in the program in their organizations in real-time. We focus on ensuring that our students develop a very high level of expertise in all areas of marketing. The coursework will also focus on the enhancement of research skills, writing skills, presentation skills, critical and analytical thinking skills, and change management skills.
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Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | ₹1093257 (CHF 9900) |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| Accommodation | ₹861354 (CHF 7800) |
| Health Insurance | ₹19877 (CHF 180) |
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2023 | ₹364419 (CHF 3300) |
Scores Required
Key Resources for Your Study Abroad Journey
Career and Placement after Course
- DBA in Marketing graduates can pursue a wide range of career opportunities, including marketing management, brand management, product management, digital marketing, and more. They can work in a variety of settings including corporations, non-profits, government agencies, and consulting firms.
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