Bachelor [Public Relations] From Universiti Tunku Abdul Rahman (UTAR)

It emphasises in-depth understanding of communicaiton theories. In terms of application, students will prepare news releases as well as produce audio-visual presentations and media kits. They will learn to organise press conferences, campaign and analyse social media.

Students are also introduced to fundamentals of advertising such as copywriting and media planning in order to develop an understanding of the advertising profession and industry. Students? are placed under an industrial training programme in companies in the communication industry or in the communication section of various organisations.