Bachelor of Business Administration [B.B.A] [Marketing Management] From Multimedia University

The Marketing Management program offered by the Multimedia University focuses on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs.?

Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.

Career prospects

Marketing executives, industrial marketers, product development managers, business and marketing strategists, service quality experts, and customer relationship managers.