Bachelor of Arts [B.A] (Advertising and Marketing Communication)
4 years
Full Time
On Campus
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$15,390 /Yr
€13,500 /Yr
- In this programme, developed with the aid of industry practitioners students will exercise creativity in areas such as creating advertisements, organising and running events, running a marketing campaign, creating radio and video ads, crafting a digital marketing strategy, etc.
- In Year 1, introduced to advertising, marketing and social media marketing. learn the fundamentals of analysing media, and find out how to explore the mind of the consumer. develop IT skills and learn how create apps. Industry experts will tell all about the advertising industry.
- In Year 2, learn all about graphic design and how to use Photoshop. find out about the rapidly changing media landscape and learn the fundamentals of advertising law. A PR module will teach how to write a press release and how to handle a corporate crisis. Y IT and data analysis skills will be further developed so that students can use data to create targeted campaigns.
- In Year 3, organise an event and fundraise for charity and using cameras and software, making own radio and TV advertisements learn how to build an effective, functioning website that can be linked to social media. This is the year that will be given the opportunity to work with a real company on an advertising project.
- Final year culminates in the year long Advertising Portfolio module. It takes place in a simulated agency setting, AdLab that is fully equipped with Mac computers. Students work in a team, take a brief from a real company, design a fully integrated campaign, and present solutions that company and lecturers. This module will give excellent networking opportunities, and students will leae with a portfolio of work to show potential employers. Previous clients have included DSPCA, Vodafone, Concern, Club Orange and Shamrock Rovers. As well as this module, you'll learn about brand management, entrepreneurship, business ethics and marketing management.
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| Year | 1st Year Fees |
|---|---|
| Tuition Fees | $15390 (EUR 13500) |
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| rhEkXj | Znqz7Q |
|---|---|
| living expense | $16574 (EUR 14539) |
| Total Cost | $16574 (EUR 14539) |
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| 3PAU4M | N4s6oj |
|---|---|
| 2023 | $6182 (EUR 5423) |
| 2021 | $6182 (EUR 5423) |
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| 6YtxFj | a+VJO9 | sFGV92 | +zy2Nq | |
|---|---|---|---|---|
| Axol Science Scholarship | NDHjH0$ 2,280/Yr$2,000 | 70v4DRBachelor | +zy2NqCompany-Sponsored |
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| 8MIU1T | S2h7Mt | BxsfMK | uN65io | bwRvnp |
|---|---|---|---|---|
| USD 19,380 /Yr EUR 17,000 /Yr |
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| USD 19,266 /Yr EUR 16,900 /Yr |
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| USD 19,380 /Yr EUR 17,000 /Yr |
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Application Start Date for September 2027 Intake (1st Oct 2026) | USD 22,105 /Yr EUR 19,390 /Yr |
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