Bachelor of Business Administration [B.B.A] (Marketing Information Management)
4 years
full time
On Campus
Field of Study:
$20,800 /Yr
HK$160,000 /Yr
Besides the broad-based CB-level courses, students would be equipped with marketing research, consumer behavior, and eMarketing concepts from Marketing, as well as business intelligence systems, data management (data mining and data warehousing) and multichannel information management concepts from Information Systems. These are supplemented with numerous elective courses covering contemporary and cutting-edge issues in the Information Systems and Marketing fields. The rigorous programme would permit students to:
Programme-Specific Skills
General and Transferable Skills
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Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | $20800 (HKD 160000) |
Living costs: HKD$36,000
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2023 | $18850 (HKD 145000) |
Important Dates
| Event | Application Date |
|---|---|
| Main Round Application Deadline | |
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Axol Science Scholarship | Scholarship per student$ 260/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored |
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Important Dates
| Program | Important Dates |
|---|---|
| B.Eng Materials Engineering | Early Round Application Deadline for Fall 2026 Intake (15th Nov 2025) Final Round Application Deadline for Fall 2026 Intake (15th Jan 2026) |
| B.B.A Business Analysis | Main Round Application Deadline (15th Jan 2025) |
| B.A Psychology | Main Round Application Deadline (15th Jan 2025) |
| B.S Creative Media | Main Round Application Deadline (15th Jan 2025) |
| B.B.A Business Economics | Main Round Application Deadline (15th Jan 2025) |
| B.Eng Information Engineering | Main Round Application Deadline (15th Jan 2025) |
| B.B.A Business Operations Management | Main Round Application Deadline (15th Jan 2025) |
| B.B.A Marketing | Main Round Application Deadline (15th Jan 2025) |
| B.Eng Electronic and Communication Engineering | Main Round Application Deadline (15th Jan 2025) |
| B.S Computing Mathematics | Main Round Application Deadline (15th Jan 2025) |
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