Marketing is an activity that facilitates exchange. As such, the success of an organization (whether for-profit or not-for-profit) often depends on the effectiveness of its marketing efforts. Therefore, marketing includes strategy decisions about the product or service to offer, advertising and promotional methods for communication, prices to charge, and the distribution system to utilize for delivery. Central to marketing is consumer behavior (since consumers are why organizations exist) and marketing research (since it provides an informational link between consumers and the decision makers within an organization). Courses cover all aspects of marketing and provide students with knowledge of the analytical tools to understand marketing problems and the skills to solve practical problems they will encounter in the profession.
The Marketing program is offered at?Hong Kong University of Science and Technology.
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