Bachelor of Engineering [B.Eng] [Product Engineering with Marketing] From The Hong Kong Polytechnic University

Programme Aims and Learning Outcomes

With decreasing time to market, increasing customer expectations and global competition, product design and development has become increasingly more complex in recent years. Today, product engineers carry out product design and development tasks that are not only limited to functional or engineering design but also need to incorporate the considerations of aesthetic issues, design for the product life cycle, technologies and business issues. There is now an urgent need to produce professionals in product development who can be innovative, knowledgeable and skilful enough to synergise product development with design, technology and business in developing successful new products.

To fulfil this need, the BEng(Hons) in Product Engineering with Marketing programme?is designed to achieve the following aims and learning outcomes:

• Provide integrated education and training to students for synergising product design, technology and business in new product development;
• Enable students to develop their knowledge in business development, strategic product planning, product marketing and management, and understand how they relate to the development of successful new products; and
• Produce graduates who are capable of product design and development, and can interact with customers, industrial designers, production personnel, suppliers and vendors, understand market situations and competition environments, identify market needs and opportunities?to?convert them into new products that?satisfy customer needs and all product engineering requirements.

Adopting an integrative and problem-based teaching and learning approach,?the programme?helps students to develop their knowledge of product design and development, and?marketing, as well as their communication, team-playing, management and self-learning skills. Graduates are able to play leading roles in the industry by virtue of their well-balanced education and practical training.