Master of Business Administration [M.B.A] (Marketing Management)
$15,667 /Yr
Laval University Master of Business Administration [M.B.A] Marketing Management, officially listed as Strategic Marketing, is a 45-credit professional MBA in Quebec City. The full-time route takes about two years and requires a bachelor’s degree in administration or an equivalent qualification. Fall and Winter are offered, while 2027-28 tuition is unpublished; 2026-27 tuition was CAD 42,008.85 (INR 28.99 Lakhs) for 45 credits as a prior-cycle reference.
Students learn to diagnose markets and competition, conduct marketing research, and manage an organisation’s marketing function. The programme adds a required capstone, selected English courses, hybrid or distance options, exchange opportunities, and a double-degree pathway. The strongest fit is an Indian business graduate who can study in French and wants Quebec-based marketing work, while the French requirement is the material tradeoff.
- The international profile allows one or two semesters at a partner university outside Canada.
- A Canadian university exchange can help students strengthen English communication alongside the French-led curriculum.
- An internship option can add field experience, although it is not mandatory for international students.
Current Admission Status
Applications for the Fall 2027 intake are Not Yet Open. International student deadline: 01 February 2027.
The online form opens on 15 August 2026, so Indian applicants can prepare the French test, academic equivalency documents, CV, and letter before submitting. The university publishes a date rather than a time-of-day, so verify the portal cutoff in monPortail.
Also Check: Laval University MBA admission guide
Laval University MBA Marketing Management Fees and Living Costs 2027
The Fall 2027 target-cycle tuition is not published on the checked official fee surfaces. The table uses 2026-27 prior-cycle references; only the 45-credit total is calculated from the published per-credit rate.
| Fee Component | Amount (CAD) | Amount (INR) |
|---|---|---|
| International course-based master’s, 3 credits | CAD 2,800.59 | INR 1.93 Lakhs |
| Full-time semester, 12 credits | CAD 11,362.12 | INR 7.84 Lakhs |
| Tuition for 24 credits in one academic year | CAD 22,724.24 | INR 15.68 Lakhs |
| 45-credit programme tuition, calculated from 15 three-credit units | CAD 42,008.85 | INR 28.99 Lakhs |
| Health and hospital insurance per year | CAD 900 | INR 62,100 |
| International application fee, one time | CAD 475 | INR 32,775 |
| International tuition deposit, credited toward tuition | CAD 1,000 | INR 69,000 |
All INR conversions in the article use a conversion rate of CAD 1 = INR 69.0 as of 18 June 2026. Rates fluctuate daily, verify before applying.
Source: Université Laval 2026-2027 fees and budgeting pages.
The CAD 1,000 (INR 69,000) deposit is paid when an offer is accepted and deducted from the relevant tuition invoice, so it affects cash timing rather than the programme total. The university bills by registered credits and can amend fees, which means Indian applicants should keep the 2027-28 budget flexible until the new schedule appears.
Cost of Living in Quebec City for MBA Marketing Management Students
Laval’s cached official Quebec City estimate is a combined CAD 1,382 per month (INR 95,358) or CAD 16,584 annually (INR 11.44 Lakhs). It covers the university’s combined student living estimate, so it must not be substituted for the separate visa maintenance requirement.
| Expense | Monthly (CAD) | Monthly (INR) | Annual (CAD) | Annual (INR) |
|---|---|---|---|---|
| Combined university student living estimate | CAD 1,382 | INR 95,358 | CAD 16,584 | INR 11.44 Lakhs |
Source: Cached Université Laval international student cost-of-living estimate, fetched 03 August 2026.
The calculated 2026-27 prior-cycle planning illustration is CAD 77,451.85 (INR 53.44 Lakhs). It combines CAD 42,008.85 (INR 28.99 Lakhs) tuition, CAD 1,800 (INR 1.24 Lakhs) insurance, CAD 33,168 (INR 22.89 Lakhs) living costs, and CAD 475 (INR 32,775) application fee. Because the target cycle is unpublished, use this only to size a provisional budget and exclude visa, travel, and costs not priced by the cached estimate.
Check Out: Cost of Studying in Canada for Indian Students
Target-cycle fee action
The 2026-27 figures show planning scale rather than a Fall 2027 invoice, so recalculate the loan and proof-of-funds plan after checking the official fee page.
Key insight: The prior-cycle 45-credit tuition and cached living estimate place the provisional two-year budget near INR 53.44 Lakhs, but the target-cycle fee release is the decision point before committing funds.
Laval University MBA Marketing Management Admission 2027
Admission is based on a bachelor’s degree in administration or an equivalent qualification, an undergraduate average of at least 3.22 on 4.33, and French proficiency. The official programme page allows applicants between 2.8 and 3.21 to submit, but admission is not automatic and no GMAT, GRE, or work-experience threshold is listed.
| Requirement | Current official standard |
|---|---|
| Academic qualification | Bachelor’s degree in administration or equivalent; the India equivalence page lists a Bachelor’s or Honours Degree and 15 to 17.5 years of study for graduate entry. |
| Academic average | GPA 3.22 on a 4.33 scale, approximately 75% to 80% or CGPA 7.5 to 8.0 on 10 for Indian applicants; ULaval makes the official equivalency decision. A GPA from 2.8 to 3.21 may be reviewed individually. |
| Preparatory coursework | The programme director may require 3 to 12 preparatory credits in the discipline based on prior studies. |
| Application documents | Curriculum vitae, a presentation letter of about two pages, the international applicant’s secondary-school examination transcript, and official French-test evidence when applicable. |
| Basic digital skills | Applicants need to work with word processing, spreadsheets, presentation software, and similar everyday tools. |
No programme-specific business ranking is used because an overall university position would not measure this MBA’s marketing curriculum. FSA instead evaluates prior preparation, academic and professional history, and available programme resources, so a strong file must explain why strategic marketing follows from the applicant’s experience.
French Language Proficiency Requirements
The TCF (Test de connaissance du français) is the university’s listed French-language route for non-Francophone applicants. The test must be recent, submitted with the application, and supported by a written-expression result unless an approved French-language education waiver applies.
| Test or route | Minimum requirement |
|---|---|
| TCF-TP compulsory tests | 600 out of 699 |
| TCF-TP written expression | 14 out of 20 |
| FLS-2093 alternative | Grade C or higher in Rédaction de textes argumentatifs, or an equivalent ULaval course. |
| French-language waiver | No French test evidence is required for qualifying French primary and secondary education or a degree from a French-language institution. |
| English ability | No English score is listed as an admission condition, but applicants must understand English texts; assignments and exams are written in French. |
The programme page does not publish a current TOEFL, IELTS, or PTE threshold for this variant, so older English-score listings should not replace French evidence. Certain courses are offered in English, but the core academic work remains French-led.
- Book the TCF-TP early because both the compulsory score and written-expression component must be ready at application.
- Use the two-page letter to connect prior business study, marketing goals, and readiness for French academic work.
- Do not treat an English-medium Indian degree as a French waiver because the official waiver is tied to French-language education.
Tip for Indian students: The strongest preparation combines the 3.22 GPA benchmark with verified French evidence, because English proficiency alone cannot satisfy this MBA’s admission language gate.
Laval University MBA Marketing Management Application 2027
The next applicant-accessible cycle is Fall 2027, with the online form opening 15 August 2026 and an international deadline of 01 February 2027. The programme also lists Winter, and its 2028 cycle opens 01 January 2027 with a 01 July 2027 international deadline; no target-cycle decision date is published.
The dates below are for applicants outside Canada and come from FSA ULaval’s current admissions schedule. The university publishes dates without a time-of-day, so Indian applicants should verify the portal cutoff and document deadline in monPortail.
| Intake | Online application opening | International deadline |
|---|---|---|
| Fall 2027 | 15 August 2026 | 01 February 2027 |
| Winter 2028 | 01 January 2027 | 01 July 2027 |
No programme-specific decision date is published, and the university says the file must be complete by the deadline shown in the admission record. This makes document readiness important because a submitted form without the required French evidence or transcripts may not be ready for review.
- Create the online application, select the Strategic Marketing MBA, and pay the applicable application charge before the relevant deadline.
- Upload the CV, two-page presentation letter, secondary examination transcript, and French-language evidence requested for your applicant profile.
- Use the Fall 2027 opening to prepare early, then keep Winter 2028 as the alternate intake if the French test or academic documents need more time.
Application tip: Prepare the French result and two-page letter before the Fall 2027 form opens, because the 01 February 2027 international deadline leaves no published decision buffer.
Laval University MBA Marketing Management Scholarships 2027
FSA ULaval publishes admission scholarships averaging CAD 2,000 (INR 1.38 Lakhs) and additional MBA or MSc awards of up to CAD 5,000 (INR 3.45 Lakhs). Mobility scholarships are approximately CAD 2,000 (INR 1.38 Lakhs), while a separate graduation award is available after successful completion.
These are current published award descriptions rather than confirmed Fall 2027 awards, because the annual scholarship pages do not name the target cycle or publish every submission date. Treat the values as funding opportunities to verify, not as a deduction from the unpublished tuition.
| Scholarship or award | Published value | Eligibility and route |
|---|---|---|
| FSA ULaval admission scholarships | Average CAD 2,000 (INR 1.38 Lakhs) | New students entering an FSA programme; apply through the relevant annual fall or winter competition. |
| MBA or MSc academic, leadership, and involvement awards | Up to CAD 5,000 (INR 3.45 Lakhs) | Students distinguished by academic results, leadership, and social or professional involvement; use the FSA scholarship route. |
| Mobility scholarships | Approximately CAD 2,000 (INR 1.38 Lakhs) | Students pursuing the international profile or an approved study-abroad project; apply through the mobility competition. |
| MBA or MSc graduation scholarship | CAD 2,500 (INR 1.73 Lakhs) | Complete the programme within six master’s enrolment sessions, achieve at least 3.9 on 4.33, and apply before the sixth session ends. |
The admission scholarship is the relevant pre-arrival option because it applies to a new FSA student, although submission does not guarantee an award. The graduation scholarship is a later incentive rather than money available for the visa or first tuition invoice.
- Apply to the relevant fall competition separately from the MBA application because the scholarship submission does not guarantee funding.
- Do not subtract the CAD 5,000 maximum from the provisional budget because the award is selective and the 2027-28 tuition is unpublished.
- Use the mobility award only if the international profile is approved, since it supports a study-abroad project rather than ordinary tuition.
- View the CAD 2,500 graduation award as a completion incentive because its 3.9 GPA condition makes it unavailable at enrolment.
Also Check: Laval University scholarships for international students
Funding action
Track the annual FSA competition when the Fall 2027 cycle is published, then keep the award letter separate from the tuition calculation until the university confirms eligibility and value.
Scholarship reality: The published CAD 2,000 average admission award can reduce upfront pressure, but Indian applicants should finance the prior-cycle budget without assuming a scholarship.
Laval University MBA Marketing Management Salary 2027
The official MBA Marketing Management page does not publish a course-cohort placement rate or salary. The closest university evidence is a 2023 survey of 2021 graduates in the broader Marketing and Purchasing master’s group, assessed about 20 months after graduation.
| Evidence scope | Employment outcome | Salary measure (CAD) | Salary measure (INR) |
|---|---|---|---|
| ULaval Service du développement professionnel survey, Marketing and Purchasing master’s group, 2021 graduates, 81 intended respondents, 58% response | 93.6% employed; 86.4% in jobs related to training; 97.4% full time; 70.3% job satisfaction | Average hourly salary: CAD 36.50 | INR 2,519 per hour |
| Government of Canada Job Bank, NOC 11202 marketing specialists in Quebec, 2023-2024 wage reference | Quebec outlook is Limited for 2025-2027 | CAD 22.00 low; CAD 34.13 median; CAD 52.00 high per hour | INR 1,518 low; INR 2,355 median; INR 3,588 high per hour |
Source: ULaval marketing graduate market profile; Government of Canada Job Bank wage and outlook data.
The ULaval survey is a school-level market proxy, not a result for this exact MBA, and the Job Bank figures are external occupation benchmarks rather than graduate salaries. Gross hourly pay also differs from take-home pay because Quebec tax, pension, insurance, and employment deductions vary by situation.
The calculated 2026-27 prior-cycle cost base is CAD 76,976.85 (INR 53.11 Lakhs) before the application fee, using 45-credit tuition, two years of insurance, and two years of cached living costs. Because the target-cycle tuition is unpublished and course-specific salary data is unavailable, a payback period would create false precision.
- Do not size a Fall 2027 loan from the prior-cycle CAD 42,008.85 (INR 28.99 Lakhs) tuition; reserve the target-cycle fee as a separate funding decision.
- Use the 93.6% school-level employment figure as context, then validate actual Quebec marketing roles because the survey is broader than this MBA.
- Build French and digital marketing capability into the plan because the Job Bank’s Limited Quebec outlook raises the risk of a marketing-only search.
- Value the possible three-year post-study work window only after confirming study-permit, programme, language, and passport eligibility.
- If returning to India, compare the loan against an actual offer because no course-specific salary report supports a repayment forecast.
Use gross figures for screening rather than repayment promises, and check a current Quebec payroll calculator before comparing a Canadian offer with an Indian salary. Employer, sector, tax, and location choices can materially change the amount available for loan payments.
ROI reality: This MBA has a credible marketing curriculum and useful school-level employment evidence, but its financial case depends on French readiness, the released 2027-28 fee, and an actual role rather than a salary benchmark.
Canada Visa for Laval MBA Marketing Students 2027
Indian applicants need a CAQ (Certificat d’acceptation du Québec) and a Canadian study permit for this Quebec programme. The study permit fee is CAD 150 (INR 10,350), while proof of funds must cover tuition, living costs, transportation, and the full programme plan. This two-year master’s may qualify for a PGWP of up to three years when all current conditions are met.
- A PGWP (Post-Graduation Work Permit) applicant must meet the current language and study requirements, so confirm the programme and passport conditions in the official PGWP rules.
- Graduates of a master’s degree generally need CLB (Canadian Language Benchmarks) 7 in English or NCLC (Niveaux de compétence linguistique canadiens) 7 in French across all four abilities for a PGWP application.
- A spouse or common-law partner may qualify for an OWP (open work permit) because the programme is a master’s lasting at least 16 months, subject to a separate application and current eligibility rules.
- PR (Permanent Residence) is a separate decision after study, and Quebec selection or another eligible route must be assessed independently rather than treated as an automatic MBA outcome.
The study permit and CAQ are temporary-study permissions, while the PGWP creates a possible work window after graduation. Keep the university’s living estimate separate from immigration proof-of-funds rules because the two figures answer different questions.
Read More: Canada student visa requirements
Visa reality: The two-year MBA can support a substantial post-study work window, but the applicant must preserve French or English language eligibility, financial evidence, and permit compliance before relying on it.
Laval University’s MBA Marketing Management fits Indian applicants with an administration degree, French readiness, and a Quebec-focused marketing plan. Its strategic-marketing curriculum, capstone, and mobility options add applied breadth, while the French-language requirement narrows the ready applicant pool. The main financial tradeoff is that Fall 2027 tuition remains unpublished, so the 2026-27 prior-cycle illustration cannot become a loan commitment. Prepare the French evidence and application file before 15 August 2026, then verify the 2027-28 fee before accepting an offer.
Laval University MBA Marketing Management FAQs
Ques. Is the Laval University MBA Marketing Management suitable for an Indian applicant without French?
Ans. Usually not for direct admission, because the current programme page requires non-Francophone applicants to provide French evidence. English ability helps with selected materials but does not replace the French admission gate.
Ques. Can I use the 2026-27 tuition as my Fall 2027 budget?
Ans. Use it only as a prior-cycle planning reference. The calculated 45-credit amount is CAD 42,008.85 (INR 28.99 Lakhs), but Fall 2027 tuition is unpublished and must be verified before a loan decision.
Ques. What makes this Marketing Management MBA different from a general MBA at Laval?
Ans. The Strategic Marketing concentration focuses on market and competition diagnosis, marketing research, advanced marketing decisions, and managing the marketing function. Its capstone and mobility options add applied structure beyond a general management description.
Ques. Should an Indian applicant target Fall 2027 or Winter 2028?
Ans. Fall 2027 is the next listed cycle, opening 15 August 2026 with a 01 February 2027 international deadline. Winter 2028 opens 01 January 2027 and closes 01 July 2027, so use it when French or document preparation needs a later route.
Ques. Can the Canadian marketing salary justify the MBA cost?
Ans. Do not use a salary benchmark as a repayment promise because the programme has no published course-cohort salary report. The school-level survey and Quebec occupation data support scenario planning only, especially with a Limited 2025-2027 outlook.
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | $15667 (CAD 22066) |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| Housing and Food | $11360 (CAD 16000) |
| Personal Expenses | $4260 (CAD 6000) |
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2024 | $15217 (CAD 21432) |
| 2023 | $12735 (CAD 17936) |
| 2021 | $7867 (CAD 11080) |
Important Dates
| Event | Application Date |
|---|---|
| Application Deadline For Fall Intake | |
| Application Deadline For Winter 2026 Intake | |
| Application Deadline For Summer Intake | May 1, 2026 - Dec 1, 2026 |
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Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Bharat Petroleum Scholarship | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based | |
| Forktip Women’s- Innovation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific | |
| FINCAD Women in Finance Scholarship | Scholarship per student$ 14,200/Yr$20,000 | Level Of StudyMaster | TypeMerit-Based | |
| Ontario Graduate Fellowship | Scholarship per student$ 6,301/Yr$8,875 | Level Of StudyDoctorate | TypeMerit-Based | |
| Jared J. Davis Grant | Scholarship per student$ 710/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Golden Key Graduate Scholar Award | Scholarship per student$ 1,065/Yr$1,500 | Level Of StudyMaster | TypeMerit-Based |
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| Program | Important Date | Total Fees | Median Exams Score | Action |
|---|---|---|---|---|
Application Deadline For Summer Intake (1st Dec 2026) | USD 15,667 /Yr CAD 22,066 /Yr |
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Comments
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The Faculty of Science and Engineering and the Faculty of Business Administration of the University of Laval offers Dual degree programs. You can check the available programs by visiting the respective faculty’s pages on the university’s website.
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