Bachelor of Business [B.Bus] [Sports Business] From Macleay College

The Bachelor of Business specialising in Sports Business will provide student with the business skills needed to make it in the competitive world of sports. Student immerse in the sports industry whilst developing and understanding of marketing, finance, management and innovation.

• In Year 1, Bachelor of Business will teach student about sports management including club and team administration, broadcasting, merchandising, sports marketing, and much more. student will learn about human resources, player management, marketing and promotion, and how to run successful events. student will gain a broad overview of marketing, innovation, business communications, research and positive psychology.
• In Year 2 student will further develop sports marketing skills. Student will learn core business skills such as leadership, strategic management, project management and business finance. Student will know how to make solid business decisions based on a thorough understanding of economic and marketing data. Two elective subjects also provide you with the flexibility to follow a specific interest.